Benefits of Mobile Business Applications

Business must strive for development in order to stay on the wave of new technologies and respond to innovationswhich can make it more effective. Creating and launching your own mobile application is quite a serious step. This requires an investment of time and resources. What are the benefits of developing mobile apps ? We have collected some of them.

The constant trend of increasing the number of mobile device users

The popularity of mobile Internet in the world is growing rapidly. The number of Internet users of mobile devices has long exceeded user traffic from personal computers. Global mobile data traffic in the near future will grow with an average annual growth rate of 57% for 2014-2019, according to Cisco. The growth of mobile technologies opens up a huge new market of opportunities for any business, including small ones.

Ideal for smartphone or tablet

According to statistics, a large percentage of failures is received by sites that are not adaptive for mobile devices. Getting information from the small screen of a mobile device is inconvenient due to the small scale. Mobile application interfaces are initially developed taking into account the consumption of information from small screens. The application structure is optimized for comfortable navigation, all the necessary information is easily accessible. The application makes the most of the features available only for the smartphone, such as calls, location, push notifications and others.

Important marketing channel

If the buyer is already using a smartphone or tablet to search and study products, then why not give him the opportunity to use them to buy the right products? The advantage of the mobile application is that it is installed by people who are initially interested in your products / services and it is for these people that you will post new information, promotions and special offers. Plus, after installing the application, your icon will appear on the main screen of the user — a long advertising contact. To access the goods and services of your company, there will be one “tap” on the screen.

Constant, quick and inexpensive contact with your client

A mobile device is with a person for almost 24 hours a day. This is a personal contact with your customers. A competent strategy and segmentation of push notifications allows you to communicate with different groups of users. The person who installed your mobile application is more likely to make repeat purchases, as he is your direct target audience. However, push notifications should be used when something really important happens in the application and the notification is time and place related, useful information.

Customer Engagement in Your Business

Using a mobile application, your customers will be able to more actively use your loyalty programs, discount offers and promotions. Through the mobile application you can receive customer reviews about the work of your institution, service, staff, quality of goods and services. It is appropriate to implement viral mechanics with game elements in the application, for example, the ability to receive discounts and bonuses for active participation in a marketing campaign. In reports on interaction in the application, you will always know how the interest of users inside the application has changed. You can see how often people use the application and how they work with it.

A convenient way to control important business indicators

Mobile applications allow you to set up e-commerce tracking and collect information about all purchased goods, the total number of purchases and their value. You can configure the receipt of basic business data in real time, for example, performance indicators: number of customers, sales, costs, profits. For example, middle and top management of a large holding receive a summary of the results of each business unit. At meetings, they confidently report the results of their work by looking at the exact numbers in the appendix.               

People use mobile devices more and more often, and this leads to certain changes in their preferences. For several years now, we have seen a significant increase in the mobile Internet audience worldwide. Successful business development is not possible without trend analysis and optimization for mobile devices. According to Google statistics, 39% of mobile device users make a purchase from them, 55% look for products or services using their smartphones in order to make a further purchase. If your business is not mobile adapted, Google will artificially lower the site’s position in search results, which threatens with a sharp loss of traffic and a decrease in the influx of new customers.

Secure access to corporate data

Mobile applications can serve as a reliable channel for secure data exchange. Applications allow users to quickly transfer, view, download, edit and share corporate data with each other directly from mobile devices. At the same time, users comply with corporate security policies for working with data, which increases their safety during remote work. For example, a retail bank sends the plan and sales results to its credit agents. For «people in the fields» who bypass customers’ feet, it is very convenient to have data in the application

Mobile systems for customers

Mobile systems are created to interact with customers. For example, notifying customers about the location of nearest offices or points of sale, communicating information about profitable offers, the ability to purchase products or services through a mobile application, a channel for feedback from customers, building a customer community for communication with each other, and so on. A set of functions of a mobile application, based on the needs of customers. A mobile application should first of all cover tasks that must be solved quickly, “on the run”, or those that arise often, regularly, almost every day, or those that require specific mobile capabilities, for example, geolocation.

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